Saturday, August 12, 2006

Classic cars and Burma-Shave go together

I picked up this little booklet Burma Shave Jingle Book in a flat of postcards at auction last weekend, & finally got around to looking through it this morning after my sister's family went out to play at Oquawka, by the Mississippi River. Mom and Dad remember reading the Burma-Shave signs as they rode down the highways as kids. Unfortunately, the signs were, it seems, viewed as a dangerous distraction to driving, so the company had to cease that campaign strategy before I was born. Now we are stuck with product placement, and a decided lack of wit for most of what passes for advertisement.

But this book managed to save a few of the better-known.

The cool thing is, it's dated pre-WWII, so some of the verses are a little telling:
Hinky Dinky
Parley Voo
Cheer up face
The war
Is thru
Burma-Shave
Probably correct, just about the time this little baby came off the assembly line
but I'm not betting on it holding up much later... and certainly not today.

Still, somebody took this advice:
Free offer! Free offer!!
Rip a fender
Off your car
Mail it in for
A half pound jar
Burma-Shave
Dodge trucks are pretty,too This Dodge truck has modern replacement fenders (and a plastic hood ornament, too, dang it!). It's enough to get one frosted. Still,
Dewhiskered
Kisses
Defrost
The
Misses
Burma-Shave
As does a ride with Alice in MELS 50, here
MELS 50 or in this Dodge Dodge of some considerabale vintage, relatively speaking (meaning it's older than I am by almost a generation).
Shaving brushes
You'll soon see 'em
On the shelf
In some
Museum
Burma-Shave
Museum pieces or not, machines like this Cadillac would charm anybody, don't you think?Caddy Royal Lancer
Within this vale
Of toil
And sin
Your head grows bald
But not your chin –– use
Burma-Shave
I suppose it's a sin to lust after a bunch of machinery, isn't it?
Shaving brush
And soapy smear
Went out of
Style with
Hoops my dear
Burma-Shave
And, yet, some things seem timeless. Rumble Seat For example, not in the book, but remembered by Mom as one of her uncle's favorites (it lasted even less time than the others):
Listen, birds
These signs
Cost money
So just roost
But don't get funny
Burma-Shave

1 comment:

Term Papers said...

These are cars looks so old but old is gold:)