Saturday, April 12, 2008

Buy me a drink, sailor?

For the first time since college, I'm seriously considering buying a bottle of vodka.

No, it's not that electioneering is driving me to drink (although give me a few more weeks of this interminable campaign, and maybe we'll have to reconsider). It's this really neat answer to a really stupid advertisement:

SAN FRANCISCO–(BUSINESS WIRE)–In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.

“Like SKYY Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the United States of America,” said Dave Karraker, SKYY Vodka. “To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.”

In the ad, an “Absolut World” is depicted where the map of North America is re-drawn with Mexico claiming much of the Western United States, negating the Treaty of Guadalupe Hidalgo, as well as the Gadsden Purchase (1853), and the independence of Texas (1836).

“Don’t get me started on the Gadsden Purchase,” continues Karraker. “I think the folks in Tucson and Yuma would be rubbed the wrong way if they hear this landmark deal was somehow nullified as suggested by Absolut, a Swedish-owned brand.”

SKYY Vodka was founded in San Francisco in 1992 and continues to be produced in the United States. Premium SKYY Vodka is made from American grain carefully selected from the Midwest and 100% pure filtered water. SKYY’s proprietary four-column distillation and three-step filtration process consistently ensures exceptional quality. SKYY Vodka products include luxury SKYY90® and new SKYY Infusions™, a unique, all-natural infused experience made with premium SKYY Vodka and succulent real fruit.

Honestly, I'm not a big drinker, and, when pressed, I'd prefer a nice, smoky, single-malt Scotch whisky (Scotch is for sipping in good company. Vodka, in my experience, is for getting plastered and doing stuff you don't want your family to know about) , but these guys are smart as whips on this. On this one, Absolut stepped in political dog doo with both feet, and SKYY bent them over and rubbed their noses in it.

They may or may not produce all that impressive a potable, but their admen sure have huevos. I haven't laughed so hard over a press release since ... um ... the purely political stuff, I guess.

(HT: Kathryn Jean Lopez)


Sean Hackbarth said...

Thanks for the link. Come back to read my weblog soon.

leucanthemum b said...

I intend to, thanks. Now that I've learned from the Corner that you are there, I've got you bookmarked.