Thursday, April 14, 2011

Not the effect they were aiming for

A regional jewelry store has a banner ad at the local tv station's website, with the words "Turn WOW upside down for Mother's Day," and, of course, directly under the "WOW" they've placed "MOM", using a circular pendant for the "O".

I don't know if anybody bothered to tell them, but, in most people's minds, to suggest turning a positive ("WOW") upside down is to imply negating it.

IMHO, the better application of the reversal of text would be to say something akin to,
"Have MOM flip on Mother's Day." The "WOW" works just as well underneath as it does above, and the message is even more positive.

But maybe it's just me...

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